Last century it was said everyone had a novel in them, now it's a television format

With TV and the moving image now being the go-to way to inform and even entertain, Hereward Television will encourage participants to dream up new shows to bring to the local audience.

Indeed, in the 20th century it was said everyone had a novel in them. Now, in the 21st Century, the adage could be written to say that these days it's a television format.

With TV and the moving image now being the go-to way to inform and even entertain, Hereward Television will encourage participants to dream up new shows to bring to the local audience.

At Hereward Television, we recognise that TV formats are just like recipes - they become unique by how the ingredients are mixed together. We will encourage the beneficiaries of our training to bring their own ideas to life, creating unique programmes which will have an interest to a local audience, but in many of these there may well be a wider constituency as an ancillary benefit.

The formats could have a hobby or interest at their core, catering for niche markets. They could celebrate and highlight aspects of community life, be it work, rest or play. They will spotlight the passions within the local community, showcasing the various aspects of the culture of the area. Ratings or consideration of potential ratings will never enter into our schedule decisions.

Not everyone will have a format to champion, but will want to become involved in the programme making. As such we believe it is important to already have ideas for particular genres of shows ready to roll, and have a directory of ideas for our participants to call upon for inspiration. 

The production teams assigned to each format, drawn from the pool of beneficiaries which we will acquire, will be able to guide the direction of these formats, bringing in their own ideas and strands within the shows themselves.